Molly Maid is a global franchise of Service Brands International that has provided more than 25 years of quality cleaning service. Service Brands International came to Gravity Works to build and launch a mobile website, so we created a streamlined solution using their existing Sitecore website framework.
Mobile users are automatically detected and redirected to a custom landing page, designed for the goals and constraints of on-the-go people with small, touch-screen devices. Frustrating menus and hard-to-reach content can lose leads; the action-driven mobile website now offers an informative experience.
According to Eric Niemiec, Director of Information Technology at Service Brands International:
By leveraging the technology built into our existing Sitecore CMS platform, Gravity Works was able to mobilize a key set of pages on our MollyMaid.com website: this enhancement provides mobile device users a much richer and fulfilling mobile experience. This will allow consumers to discover what services Molly Maid has to offer and gives them the ability to connect with the Molly Maid office which can provide service to their location. The Molly Maid mobile website also enables mobile users to view cleaning tips, sign up for email tips, view a set of FAQs and read the Molly Maid blog without leaving the comfort of the Molly Maid mobile website.
A click-to-call button helps people easily connect with the professional cleaners they trust. Potential customers can request a cleaning estimate in a simple-to-navigate form, contacting franchise locations based on request location; and browse cleaning tips on their Android, iPhone, Blackberry, and Windows 7 devices.
Life moves fast, and Molly Maid wanted their website to keep up, so Gravity Works is turning Sitecore pages into mobile leads.