Usability brings people who use end products back in focus, and social media enables a cost-effective, two-way conversation with a global audience of users. While organizations cannot depend on Twitter as a primary content platform, social media outlet provides an emerging way to relate to users, and build better (more usable) products as a result.
Nathan and Lauren attended World Usability Day 2011 at Michigan State University, held on campus in the Union building. Speakers included Daniel Foster of TechSmith (Using Social Media in the Research & Development of Products), who talked about the TechSmith community-powered forum as well as the way their social-focused support informs potential product features and subsequent software versions. Lauren's favorite talk was by Dr. Constantinos Coursaris, Usable Social Media Analytics, detailing the quantitative analysis of social media audience and engagement (and the true qualitative value of engagment).