Blog

09
Planning Website Content
The biggest difference between a good site and a great site is great content. Investing time and money in your content will give users the most value, and give you the most bang for your buck. Step 1: Talk to Everyone Talk with other stakeholders to learn their top site goals. It may be conversions, education, or other objectives. They w...

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03
Improve Your Project with Usability Testing
You've done it! You just launched your new site or app. After months of work, your new project is live! Except, well, it's not getting the reception you wanted: users are frustrated. The app isn't doing what they thought it should, or they can't find what they need. This doesn't have to happen to you. You can mitigate frustrations by planning...

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01
Lansing GiveCamp 2014
This year we sponsored (and have many of our team members volunteered) at Lansing Give Camp. GiveCamps are independently organized events throughout the country, matching teams of developers and designers with local nonprofits to help them with technology needs. Usually, this means creating or updating websites, but could also be apps, databas...

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18
Why Choose a Consulting Shop?
What do you get as a client when you work with a consulting shop rather than hiring or adding to your development team internally? There are a lot of benefits to working with a consulting firm like Gravity Works when you have a development need, even if it’s an ongoing project or support. Depending on your organization and staff, we ada...

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27
User Experience & Content Strategy at ConveyUX
Lauren recently traveled to Seattle for ConveyUX. Speakers included Sara Wachter-Boettcher (Content and Control), Steven Hoober (How People Really Hold and Touch...Their Phones), and Whitney Quesenbery (Writing Great Persona Stories). Attendees represented 11 countries and 28 states: designers, content strategists, researchers, and project man...

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