During any website project, Gravity Works adheres to Search Engine Optimization (SEO) standards to increase online search presence. This includes:
- Integrate keywords through page titles, descriptions, and sub headings.
- Properly set keyword density and cross-page links throughout site content.
- Create clean, efficient code to appeal to search engines.
- Provide content recommendations.
- Submit new sitemaps to Google, Bing, and Yahoo for quick indexing.
- Send weekly emails analyzing site traffic.
Google Adwords Campaigns
Gravity Works manages targeted, regionalized Google Adwords campaigns from desired keyword campaigns and user research. Adwords are a great tool because it is easy to control advertising budgets per click, per day, and per month for multiple campaign. Only pay when someone clicks on your ad; once the limit is reached, ads stop showing.
Our experts analyze campaigns for keyword development, pay per click amounts, and budget use. We monitor to block click fraud, and send weekly analytics on campaign progress.
Content Writing & Editing
Don't have time to write copy? Not sure about HTML tag hierarchy, the plural possessive form, or using the active voice? Gravity Works offers in-depth content writing and editing services. We have published authors and editors on staff, and our team cares about the details that go into writing for the web:
- Marketing copy
- Technical writing
- Blog content strategy
- Keyword-rich optimization