Oktober fest logo

OTCA: Oktoberfest Logo and Poster

Lansing's Old Town Commercial Association hosts an annual Oktoberfest, bringing people out into the community to enjoy a weekend of beer, brats, and bands.

Gravity Works designed the campaign materials to promote this event, including the logo, poster, sticker, and official shirts. Our campaign was recognized with a Gold ADDY at the Mid-Michigan American Advertising Awards.

Oktober fest design process highlights
Oktober fest design process highlights
Oktober fest design process highlights

A new festival, a new look

We created a clever message, combining elements like electric guitars and lederhosen. This personality was consistently applied across the branding materials, broadcasting Oktoberfest's edgy, fun vibe to the community.

Oktober fest t-shirt

PANTONE

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PANTONE

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PANTONE

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PANTONE

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