OTCA: Oktoberfest Logo and Poster
Lansing's Old Town Commercial Association hosts an annual Oktoberfest, bringing people out into the community to enjoy a weekend of beer, brats, and bands.
Gravity Works designed the campaign materials to promote this event, including the logo, poster, sticker, and official shirts. Our campaign was recognized with a Gold ADDY at the Mid-Michigan American Advertising Awards.
A new festival, a new look
We created a clever message, combining elements like electric guitars and lederhosen. This personality was consistently applied across the branding materials, broadcasting Oktoberfest's edgy, fun vibe to the community.