Rick J. Smith website on tablet

Rick J. Smith, MD

Responsive Design

Built in Drupal

Gravity Works built a clean, professional website design for Rick J. Smith, MD, one of Lansing’s leading plastic surgeons. His practice offers a broad range of procedure types and uses industry-leading surgical equipment, providing an experience that is unmatched in quality and care. They needed a website that was functional, appealing, and easy-to-manage so they could continue expanding their practice both online and off. We collaborated with key stakeholders to build a site reflected their trusted, quality reputation. The site features in-depth procedure pages to help clients get started on their journey to a happier, healthier life.


  • Clean, custom design with responsive functionality
  • Drupal CMS, and simple content administration
  • Content editing and writing
  • Interactive online forms
  • Consistent call-to-action (CTA) buttons
  • Easy-to-navigate procedure pages


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Rick J. Smith website screenshot
Rick J. Smith procedures page

Improving Quality Care With Quality Information

Procedure pages provide all the necessary details for patients to make informed decisions, turning “where do I begin?” into “schedule my consultation!” Each page has a general description of the procedure, how it works, and what patients can expect during recovery. Additional details, such as price range, financial information, and complementary procedures, are also part of the page layout. All content is written to be human, friendly, and easy for patients to understand.

These pages serve as a platform for Rick J. Smith to share industry knowledge, inform patients of their options, and improve quality care. By making this information more accessible, patients can feel prepared and confident that plastic surgery is right for them.