SMART buses—run by the Suburban Mobility Authority for Regional Transportation—keep Michigan moving forward. Gravity Works built a powerful, mobile-optimized website for commuters in Southeast Michigan. Following an extensive discovery phase, our team built the responsive SMART website so passengers can benefit from real-time information. Users can check how many minutes away their bus is from that stop, easily sign up for notifications when construction and weather changes routes, and purchase passes online.
- Real time bus tracker
- Search for routes and nearest stops
- Trip planner
- Service bulletins and alerts
- Online store
- Members only portal
- Custom backend administration tools
Our team created a mobile app for SMART targeted at daily commuters. These Android and iOS apps allow users to favorite routes, track where their bus is in real time, and receive service bulletins with push notifications.
During development, our team conducted usability studies with real users at bus stops, to see how the daily commuters used the SMART transit system. The feedback from these usability sessions, and willingness of our client to listen to their customers, lead to the success of this project.