Marketing Collateral Design
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Online signup for tournaments and festival events
News And Events
From t-shirts to tickets to Twitter, the Fish Rodeo needed a versatile logo that works no matter where it’s placed. Dynamic diagonals convey an active event while a fun western-style font nods to the festival’s roots in the American southwest.
Greater Lansing was peppered with posters to promote the festival. We matched the design to the theme of the festival by incorporating classic Americana and wild west imagery. The poster caught a lot of attention: when was the last time you saw a cowboy riding a giant fish?