The American Board of Emergency Medicine (ABEM) certifies physicians and works to improve the quality of emergency medical care. Our team built a new abem.org to give physicians faster access to the information and resources they need to become and stay certified.
This project required a large focus on information architecture and content strategy. Before this project, the ABEM website was difficult for users to navigate. A surplus of web pages made it challenging to locate specific information, and content with heavy with medical terms and high-level information. We simplified the user experience by improving the sitemap, placing callouts on the homepage, condensing content, and using simpler language.
The Central Michigan Public Relations Society of America recognized Gravity Works for our creative and research-driven approach to the ABEM project.