The Outfield Apartments
Not every apartment complex gets a mention in Sports Illustrated, but not every apartment complex is a baseball fan’s dream. Situated above the outfield of Cooley Law School Stadium, The Outfield apartments needed a website to appeal to their lively, urban residents. Showcasing the energy of Lansing’s Stadium District, this website gives visitors a taste of downtown living.
The Outfield is a unique living experience. We felt that something this special deserves a one-of-a-kind design. Playful animations, a bright color palette, and high-quality images brought the website to life–and earned us a few awards.
Visual Floor Plans & Tours
We wanted potential residents to visualize what it’s like living at The Outfield. Detailed floor plans show the layout of each unit and its amenities. For a truly immersive experience, integrated virtual tours allow users to step inside each unit at anytime, from any device.
An Immersive Experience
The new website needed to hook the interest of potential residents. So we added a touch of flair with animated elements. Icons jump as users scroll through the homepage. Callout buttons and menu items react when hovered over. Living at The Outfield is a fun, interactive experience, and so we built their website to reflect that.
Supporting Community Growth
Our team was thrilled to play a role in promoting this innovative project. The Outfield helped generate excitement around the Lansing downtown district, including Cooley Law School Stadium. Its success has led to more development and higher demand for downtown attractions.
Never Playing Catchup
Our team delivers consistent, high quality work, regardless of timeline or budget constraints. We have dedicated project managers that excel at meeting tight deadlines.
The Outfield website had a quick turnaround; the entire process was completed in one month! For this kind of timeline to work, it requires regular feedback and support from the client, an experienced project manager, and a proven process. Good thing we had all three!